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Advisory Board Bio

A.J. Riedel

A.J. Riedel, Senior Partner of Riedel Marketing Group (RMG) is the nation's top forecaster of housewares trends, a leading consultant to the International Housewares Association (IHA), and marketing expert in the housewares industry. Reidel's expertise encompasses market dynamics, channels of distribution, consumer buying practices, trends impacting the industry, and marketing issues in the housewares industry.

 

Riedel Marketing Group partnered with IHA in creating the HomeTrend Influentials Panel (HIP) - influential consumers who serve as a bellwether for predicting changes in the behaviors and attitudes of mainstream Americans. HIP members pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population. Rationale: If Influentials embrace a new product, very likely mainstream Americans will embrace it.

 

Ms. Riedel is a key presenter at the International Home and Housewares Show (2001 through 2006), and is frequently quoted in the business press including the Chicago Tribune, the Los Angeles Times, the Washington Post, the Boston Globe, the Philadelphia Inquirer, and the Wall Street Journal.